Foot Locker wanted to drive more store traffic. So, we tapped into the passion sneakerheads have for shoes, and turned over 300 Foot Locker stores into sneaker museums—complete with its own audio tour. Using a mobile device, sneakerheads can walk around the store and hear stories behind their favorite kicks as told by popular bloggers, NBA athletes and legendary shoe designers.
Agency: BBDO New York
Awards:
Cannes Lion Bronze
Creativity #5 Best of 2016 (OOH)
Clio Sports x3 (Gold, Silver and Bronze)
London International Gold
One Show Merit
