For Super Bowl 51, Snickers was airing a live commercial. That’s insane. So, we kicked things off with something equally insane…a 36 hour live stream from the set, featuring Adam Driver, Betty White (RIP), NFL stars, WWE wrestlers, YouTube influencers, and tons of other less famous people. The result? Very little sleep and some of the most fun I’ve had in my career.
Agency: BBDO New York
Director: Spencer Riviera // O Positive
Awards:
Cannes Shortlist
One Show Bronze
New York Festivals Silver
Montreux Gold
Webby Award Shortlist
AICP Next Shortlist
Epica Gold