For Super Bowl 51, Snickers was airing a live commercial. That’s insane. So, we kicked things off with something equally insane…a 36 hour live stream from the set, featuring Adam Driver, Betty White (RIP), NFL stars, WWE wrestlers, YouTube influencers, and tons of other less famous people. The result? Very little sleep and some of the most fun I’ve had in my career.

Agency: BBDO New York    

Director: Spencer Riviera // O Positive

Awards:

Cannes Shortlist

One Show Bronze

New York Festivals Silver

Montreux Gold

Webby Award Shortlist

AICP Next Shortlist

Epica Gold