Priceline believes that with every trip, something is on the line. Visit the in-laws next weekend, or risk having them move in to get closer to the family. Book a hotel to see your son in college, or wait until the last minute and crash at the local frat house. To bring this idea to life on Facebook, we created 30 (yes, 30) highly targeted newscasts depicting the worst-case scenario after not booking a trip.
Agency: BBDO NY
One Show Merit