When you’re inundated with problems, it’s hard to imagine solutions. So as a passion project to promote “Ideas Week” (an event where thought leaders discuss city issues) we created the “Chicago Future Museum”. A pop-up exhibit that lets viewers experience a future Chicago where all of its problems are in the past. Every “future artifact” promoted a Chicago Ideas Week event designed to make this idyllic version of the city a reality.
Agency: Leo Burnett
