After a three-month pitch, we won the Coors Light business and introduced a new positioning for the brand. We took the beer’s longtime benefit of cold refreshment, and shifted it towards mental refreshment. As the “Official Beer of Chill” we celebrate the small moments where people turn off from the rest of the world, and crack open an ice-cold beer.

Agency: Leo Burnett

Director: Matt Aselton // Arts & Sciences

Press: AdAge, AdWeek, The Colbert Show, The Takeout, Eater, Today.