Corona wants us to live the fine life. The problem is we don’t all have the carefree swagger of a silk robe wearing, Corona pitching Snoop Dogg. So we introduced a new character to the beach (Andy Samberg) who represents our culture’s inability to unwind and relax. Then we later added more famous friends to the gang in Karol G and Eli Manning.
Agency: MullenLowe Los Angeles
Directors: Jake Szymanski // Gifted Youth & Neal Brennan // Caviar
