For Valentine’s Day we combined two classic gifts—chocolate and jewelry—into one. “The Chocolocket” was a 14k gold locket designed to hold a mini Ghirardelli square inside. We made 50 available online, and they sold out in minutes, with some even reselling on eBay for $550. Which reminds me, I have one if you’re looking to buy.
Agency: MullenLowe Los Angeles.
