Ghirardelli Peppermint Bark is an incredibly festive chocolate for people who are incredibly festive during the holidays. So we created a 360 campaign that celebrates the idea that you can never have too much holiday spirit. We had an overly festive launch film with gingerbread cookies making out. We dropped a giant mystery gift in NYC that can only be opened by holiday cheer. We even created a holiday sweater made of chocolate that we gave away on social.
Agency: MullenLowe LA
Director: WATTS // Stink Films
