Ghirardelli Peppermint Bark is an incredibly festive chocolate for people who are incredibly festive during the holidays. So we created a 360 campaign that celebrates the idea that, “you can never have too much holiday spirit,” (or Peppermint bark). We had an overly festive launch film with gingerbread cookies making out. We dropped giant mystery gift in NYC that can only be opened by holiday cheer. We even created a holiday sweater made of chocolate that we gave away on social.
Agency: MullenLowe LA
Director: WATTS // Stink Films
