How do you make a beach beer relevant in football culture? You partner with Eli Manning and invent a new tailgating game. The results? 200 million impressions, 65 earned media placements, and Corona's best performing PR program ever.

Agency: MullenLowe Los Angeles

Director: Aaron Stoller // Biscuit

Press: Sports Illustrated, Forbes, AdAge, E! Online, US Weekly, People, The Athletic.