Corona is for fans who care more about enjoying the off-the-field moments. So we partnered with Eli Manning to create, "Lime Wedge Football," a tailgating game where you flick a lime through Corona goal posts. We even made an official game set fans could order online, resulting in over 200 million impressions, 65 earned media placements, and Corona's best performing PR program ever.
Agency: MullenLowe Los Angeles
Director: Aaron Stoller // Biscuit
Press: Sports Illustrated, Forbes, AdAge, E! Online, US Weekly, People, The Athletic.
