Most people are scared about where the future is headed. But with the power of technology, you can make the future whatever you want it to be. To bring that thought to life, we used the classic Doris Day song, “Que Será, Será,” while showing people using futuristic Samsung technology to juxtapose the resigned lyrics.
Agency: Leo Burnett
Director: Sam Pilling // Pulse Films
Press: Mashable, Hypebeast, Fast Company, Creativity, AdAge, CNET, The Verge, Gizmodo, Forbes, The Drum.