We were given the most product centric brief ever—talk about Corona’s new slim can. After a little research, we found out “slim” was an old Snoop Dogg nickname, then we turned that coincidence into a fun message that would give brand lawyers a headache. Our MullenLowe social team then took it a step further by actually creating an IRL limited edition Snoop can.
Agency: MullenLowe Los Angeles
Director: Neal Brennan // Caviar
