When Pepsi became an official sponsor of FOX’s hit show, “Empire”, we worked closely with brand teams and show writers to create a 3-episode story arc where main character Jamal Lyon is asked to become Pepsi’s next iconic star. What could have easily been just an in-show placement, turned into Pepsi becoming a vital part of the show.
Agency: BBDO New York
Director: Lee Daniels
Awards:
Cannes Bronze
4A’s Partnership Award
Effie Awards Shortlist
