RICKY JOHANET // WRITER

College football has the craziest fans. Give them the best game of the week under the midday sun and things get weird—like the legendary John Turturro playing an unhinged fan who lives inside of a jumbotron weird.

MORE COMING SOON!

Agency: MullenLowe LA

Director: Brian Billow // O-Positive

Snoop Dogg represents Corona’s care-free attitude on life. Andy Samberg represents our culture’s inability to relax. Together, it became lessons on the fine life.

The following year, we added more famous friends to learn the Corona way in Karol G and Eli Manning.

Agency: MullenLowe Los Angeles

Directors: Jake Szymanski // Gifted Youth & Neal Brennan // Caviar

We were asked to develop a global platform in the middle of a global pandemic. Well, if this experience has taught us anything, it’s that you can’t take a second for granted. Every day must be treated as an opportunity to live boldly and make it count.

Agency: Energy BBDO

Director: Ian Pons Jewell // Reset

After a three-month pitch, we won the Coors Light business and introduced a new positioning. We took the beer’s longtime benefit of cold refreshment, and shifted it towards mental refreshment, celebrating the small moments where people turn off the world, and crack open an ice-cold beer.

Agency: Leo Burnett

Director: Matt Aselton // Arts & Sciences

Press: AdAge, AdWeek, The Colbert Show, The Takeout, Eater, Today.

For Super Bowl 51, Snickers was airing a live commercial. But before the game, we kicked things off with a 36 hour live stream from the set, featuring Adam Driver, Betty White (RIP), NFL stars, WWE wrestlers, YouTube influencers, and tons of other less famous people. The result? No sleep and the most fun I’ve had in my career.

Agency: BBDO New York    

Director: Spencer Riviera // O Positive

Awards:

Cannes Shortlist

One Show Bronze

New York Festivals Silver

Montreux Gold

Webby Award Shortlist

AICP Next Shortlist

Epica Gold

How do you make a beach beer relevant in football culture? You partner with Eli Manning and invent a new tailgating game. The results? 200 million impressions, 65 earned media placements, and Corona's best performing PR program ever.

Agency: MullenLowe Los Angeles

Director: Aaron Stoller // Biscuit

Press: Sports Illustrated, Forbes, AdAge, E! Online, US Weekly, People, The Athletic.

Opening Day is like a holiday for baseball fans. Problem is it falls in the middle of the work week. So we had MLB players deliver an OOO notice to bosses everywhere, letting them know this day is for baseball and Corona. People could then tag their boss for a chance to win Opening Day tickets.

Agency: MullenLowe Los Angeles

Director: Jake Honig // ArtClass

Foot Locker wanted to drive more store traffic. So, we tapped into the passion sneakerheads have for shoes, and turned over 300 Foot Locker stores into sneaker museums—complete with its own audio tour. Using a mobile device, sneakerheads can walk around the store and hear stories behind their favorite kicks as told by popular bloggers, NBA athletes and legendary shoe designers.

Agency: BBDO New York

Awards:

Cannes Lion Bronze

Creativity #5 Best of 2016 (OOH)

Clio Sports x3 (Gold, Silver and Bronze)

London International Gold

One Show Merit

Most people are scared about where the future is headed. But with the power of technology, you can make the future whatever you want it to be. To bring that thought to life, we used the classic Doris Day song, “Que Será, Será (Whatever will be, will be)” while showing people using futuristic Samsung technology to juxtapose the resigned lyrics.

The spot ended up blowing up online with fans and tech enthusiasts speculating what Samsung was cooking up. The brand even played the film on stage at their annual Unpacked event.

Agency: Leo Burnett

Director: Sam Pilling // Pulse Films

Press: Mashable, Hypebeast, Creativity Editor’s Pick, AdAge, CNET, Fast Company, The Verge, Gizmodo, Forbes, The Drum.

Kids Foot Locker wanted a heart warming holiday series. So, the idea was to find kids around the country who just moved to a new city and help them explore. Once we found our kids, we introduced them to other people new in town…who just happened to be recently traded NBA superstars. Together these “new kids” bonded over the hardships of moving while having an epic day together.

Agency: BBDO New York          

Director: Win Bates

For Valentine’s Day we combined two classic gifts—chocolate and jewelry—into one. “The Chocolocket” was a 14k gold locket designed to hold a mini Ghirardelli square inside. We made 50 available online, and they sold out in minutes, with some even reselling on eBay for $550.

Agency: MullenLowe Los Angeles.

We were given the most product centric brief ever—talk about Corona’s new slim can. After a little research, we found out “slim” was an old Snoop Dogg nickname, then we turned that coincidence into a fun message that would give brand lawyers a headache. Our MullenLowe social team then took it a step further by actually creating an IRL limited edition Snoop can.

Agency: MullenLowe Los Angeles

Director: Neal Brennan // Caviar

Priceline believes that with every trip, something is on the line. Visit the in-laws next weekend, or risk having them move in to get closer to the family. Book a hotel to see your son in college, or wait until the last minute and crash at the local frat house. To bring this idea to life on Facebook, we created 30 (yes, 30) highly targeted newscasts depicting the worst-case scenario after not booking a trip.

Agency: BBDO New York

Awards:

One Show Merit

Mashies Shortlist

Ghirardelli Peppermint Bark is an incredibly festive chocolate for people who are incredibly festive during the holidays. So we created a 360 campaign that celebrates the idea that you can never have too much holiday spirit—complete with a launch film, a big activation in NYC, and tons of fun social.

Agency: MullenLowe LA

Director: WATTS // Stink Films

As a beer known for the beach, Corona had a relevance problem in sports. So, we brought that beach mindset to the game. Using the voices of Eli & Melo, we showed how sports are best enjoyed when you care less about the score, and more about the camaraderie, the food, the halftime shows, and all the other off-the-field stuff that makes being a fan great. Because when you focus on that, you can’t lose.

Agency: MullenLowe LA

2024 Director: Aaron Stoller // Biscuit

2022 Director: Neal Brennan // Caviar

When you work on a travel site, you’re inevitably going to be asked to write some hard hitting, direct response TV. We took the opportunity to have some fun with it, like making 90-year old Shatner jump out of a cake, or making (a significantly younger) Kaley Cuoco run on a treadmill with dogs.

Agency: BBDO New York

Director: Various

Tequila spots are all the same these days. Rich celebs walking through sepia tone agave fields, pretending like they found their life-long calling. But the real reason we drink tequila is because it makes for a fun (and weird) time. So, we wrote a fun (and weird) film to reflect that.

Agency: Energy BBDO

Director: Ben Strebel // Biscuit

VFX: Rascal UK

When Pepsi became an official sponsor of FOX’s hit show, “Empire”, we worked closely with brand teams and show writers to create a 3-episode story arc where main character Jamal Lyon is asked to become Pepsi’s next iconic star. What could have easily been just an in-show placement, turned into Pepsi becoming a vital part of the show.

Agency: BBDO New York

Director: Lee Daniels

Awards:

Cannes Bronze

4A’s Partnership Award

Effie Awards Shortlist

Quaker wanted a global platform idea that was less about nutrition and more about emotion. Our idea was to remind the world, wrapped up in hate and unrest, that it’s up to us to go out and create some good. That led to a long-form launch film that shows how some simple goodness first thing in the morning can inspire others.

Agency: BBDO New York        

Director: Jamie Rafn // Smuggler

How do you sell more “special occasion” whiskey? You redefine what special occasions are. Stop waiting for the graduations, engagements and baby announcements to drink the good stuff. Go make your own milestones.

Agency: Energy BBDO

Director: Ian Pons Jewell // Reset

I grew up watching the Campbell’s Chunky soup commercials of the late 90’s/early 2000’s. You know, the ones where NFL stars’ moms show up at exactly the wrong time to deliver steaming bowls of soup. So, I was honored when I was asked to revive the iconic campaign with Rookie of the Year, Saquon Barkley and his mom.

Agency: Leo Burnett

Director: Jonathan Krisel // Caviar