Corona wants us to live the fine life. The problem is we don’t all have the carefree swagger of a silk robe wearing, Corona pitching Snoop Dogg. So we introduced a new character to the beach (Andy Samberg) who represents our culture’s inability to unwind and relax.
Agency: MullenLowe Los Angeles
2023 Director: Jake Szymanski // Gifted Youth
2022 Director: Neal Brennan // Caviar
We were asked to develop a global platform in the middle of a global pandemic. Well, if this experience has taught us anything, it’s that you can’t take a second for granted. Every day must be treated as an opportunity to live boldly and make it count.
Agency: Energy BBDO
Director: Ian Pons Jewell // Reset
For Super Bowl 51, Snickers was airing a live commercial. That’s insane. So, we kicked things off with something equally insane…a 36 hour live stream from the set, featuring Adam Driver, Betty White (RIP), NFL stars, WWE wrestlers, YouTube influencers, and tons of other less famous people. The result? Very little sleep and some of the most fun I’ve had in my career.
Agency: BBDO New York
Director: Spencer Riviera // O Positive
Awards:
Cannes Shortlist
One Show Bronze
New York Festivals Silver
Montreux Gold
Webby Award Shortlist
AICP Next Shortlist
Epica Gold
Most people are scared about where the future is headed. But with the power of technology, you can make the future whatever you want it to be. To bring that thought to life, we used the classic Doris Day song, “Que Será, Será (Whatever will be, will be)” while showing people using futuristic Samsung technology to juxtapose the resigned lyrics.
The spot ended up blowing up online with fans and tech enthusiasts speculating what Samsung was cooking up. The brand even played the film on stage at their annual Unpacked event.
Agency: Leo Burnett
Director: Sam Pilling // Pulse Films
Press: Mashable, Hypebeast, Creativity Editor’s Pick, AdAge, CNET, Fast Company, The Verge, Gizmodo, Forbes, The Drum.
After a three-month pitch, we won the Coors Light business and introduced a new positioning for the brand. We took the beer’s longtime benefit of cold refreshment, and shifted it towards mental refreshment. As the “Official Beer of Chill” we celebrate the small moments where people turn off from the rest of the world, and crack open an ice-cold beer.
Agency: Leo Burnett
Director: Matt Aselton // Arts & Sciences
Press: AdAge, AdWeek, The Colbert Show, The Takeout, Eater, Today.
Corona is for fans who care more about enjoying the off-the-field moments. So we partnered with Eli Manning to create, "Lime Wedge Football," a tailgating game where you flick a lime through Corona goal posts. We even made an official game set fans could order online, resulting in over 200 million impressions, 65 earned media placements, and Corona's best performing PR program ever.
Agency: MullenLowe Los Angeles
Director: Aaron Stoller // Biscuit
Press: Sports Illustrated, Forbes, AdAge, E! Online, US Weekly, People, The Athletic.
Opening Day is like a holiday for baseball fans. Only problem is it falls in the middle of the work week. So to help fans live the fine life, we had MLB players deliver an OOO notice straight to bosses everywhere, letting them know fans are taking the day to watch a game and drink Corona. All people had to do was tag their boss in the comments for a chance to win Opening Day tickets.
Agency: MullenLowe Los Angeles
Director: Jake Honig // ArtClass
Foot Locker wanted to drive more store traffic. So, we tapped into the passion sneakerheads have for shoes, and turned over 300 Foot Locker stores into sneaker museums—complete with its own audio tour. Using a mobile device, sneakerheads can walk around the store and hear stories behind their favorite kicks as told by popular bloggers, NBA athletes and legendary shoe designers.
Agency: BBDO New York
Awards:
Cannes Lion Bronze
Creativity #5 Best of 2016 (OOH)
Clio Sports x3 (Gold, Silver and Bronze)
London International Gold
One Show Merit
Kids Foot Locker wanted a heart warming holiday series. So, the idea was to find kids around the country who just moved to a new city and help them explore. Once we found our kids, we introduced them to other people new in town…who just happened to be recently traded NBA superstars. Together these “new kids” bonded over the hardships of moving while having an epic day together.
Agency: BBDO New York
Director: Win Bates
Ghirardelli Peppermint Bark is an incredibly festive chocolate for people who are incredibly festive during the holidays. So we created a 360 campaign that celebrates the idea that, “you can never have too much holiday spirit,” (or Peppermint bark). We had an overly festive launch film with gingerbread cookies making out. We dropped giant mystery gift in NYC that can only be opened by holiday cheer. We even created a holiday sweater made of chocolate that we gave away on social.
Agency: MullenLowe LA
Director: WATTS // Stink Films
We were given the most product centric brief ever—talk about Corona’s new slim can. After a little research, we found out “slim” was an old Snoop Dogg nickname, then we turned that coincidence into a fun message that would give brand lawyers a headache. Our MullenLowe social team then took it a step further by actually creating an IRL limited edition Snoop can.
Agency: MullenLowe Los Angeles
Director: Neal Brennan // Caviar
As a beer known for the beach, Corona had a relevance problem in sports. So, we brought that beach mindset to the game. Using the voices of Eli & Melo, we showed how sports are best enjoyed when you care less about the score, and more about the camaraderie, the food, the halftime shows, and all the other off-the-field stuff that makes being a fan great. Because when you focus on that, you can’t lose.
Agency: MullenLowe LA
2024 Director: Aaron Stoller // Biscuit
2022 Director: Neal Brennan // Caviar
Priceline believes that with every trip, something is on the line. Visit the in-laws next weekend, or risk having them move in to get closer to the family. Book a hotel to see your son in college, or wait until the last minute and crash at the local frat house. To bring this idea to life on Facebook, we created 30 (yes, 30) highly targeted newscasts depicting the worst-case scenario after not booking a trip.
Agency: BBDO New York
Awards:
One Show Merit
Mashies Shortlist
When Pepsi became an official sponsor of FOX’s hit show, “Empire”, we worked closely with brand teams and show writers to create a 3-episode story arc where main character Jamal Lyon is asked to become Pepsi’s next iconic star. What could have easily been just an in-show placement, turned into Pepsi becoming a vital part of the show.
Agency: BBDO New York
Director: Lee Daniels
Awards:
Cannes Bronze
4A’s Partnership Award
Effie Awards Shortlist
Tequila spots are all the same these days. Rich celebs walking through sepia tone agave fields, pretending like they found their life-long calling. But the real reason we drink tequila is because it makes for a fun (and weird) time. So, we wrote a fun (and weird) film to reflect that.
Agency: Energy BBDO
Director: Ben Strebel // Biscuit
VFX: Rascal UK
When you’re inundated with problems, it’s hard to imagine solutions. So as a passion project to promote “Ideas Week” (an event where thought leaders discuss city issues) we created the “Chicago Future Museum”. A pop-up exhibit that lets viewers experience a future Chicago where all of its problems are in the past. Every “future artifact” promoted a Chicago Ideas Week event designed to make this idyllic version of the city a reality.
Agency: Leo Burnett
How do you sell more “special occasion” whiskey? You redefine what special occasions are. Stop waiting for the graduations, engagements and baby announcements to drink the good stuff. Go make your own milestones.
Agency: Energy BBDO
Director: Ian Pons Jewell // Reset
Quaker wanted a global platform idea that was less about nutrition and more about emotion. Our idea was to remind the world, wrapped up in hate and unrest, that it’s up to us to go out and create some good. That led to a long-form launch film that shows how some simple goodness first thing in the morning can inspire others.
Agency: BBDO New York
Director: Jamie Rafn // Smuggler
When you work on a travel site, you’re inevitably going to be asked to write some hard hitting, direct response TV. We took the opportunity to have some fun with it, like making 90-year old Shatner jump out of a cake, or making (a significantly younger) Kaley Cuoco run on a treadmill with dogs.
Agency: BBDO New York
Director: Various
I grew up watching the Campbell’s Chunky soup commercials of the late 90’s/early 2000’s. You know, the ones where NFL stars’ moms show up at exactly the wrong time to deliver steaming bowls of soup. So, I was honored when I was asked to revive the iconic campaign with Rookie of the Year, Saquon Barkley and his mom.
Agency: Leo Burnett
Director: Jonathan Krisel // Caviar
